Hartmut Esslinger



Hartmut Esslinger is a German industrial designer who founded Frog, and is mostly known for creating the Snow White look for Apple during the 80s.

I personally love the designs that he did for German audio and visual manufacturer Wega, which eventually became part of Sony. The aesthetic has a bit of the Braun/Rams feel to it, but it’s also very unique. More organic and fluid. But you can clearly see that Esslinger and Rams had the same approach to product design during those days.

Seeing wonderful product design like this always makes me wonder why aren’t more designers/companies designing like this. Apple has proven that consumers appreciate beautiful, minimal design, so why do we see so much ugly shit? I don’t understand.

Via Aisle One